Join LIMA and the Global Licensing Group for a discussion of strategic and tactical use of brand licensing for building consumer engagement and commerce.
Presenters will include Eric Karp, Head of Licensing for Buzzfeed; Sarah Buzby VP, Consumer Products NCSA at Ubisoft; and Marty Brochstein, SVP Industry Relations and Information for LIMA. The discussions and presentation will be followed by refreshments and networking.
LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Learn more at licensing.org.
The Global Licensing Group at UBM is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. Learn more at ubmlicensinggroup.com.
